Content Innovation in the Mobile Arena:

For companies in content-rich sectors such as financial services, healthcare, travel services and media, the emergence of the mobile platform provides significant opportunities. These opportunities include creating new business models, reaching untapped customers and for media companies in particular, exploiting synergies across various media to create new types of content.

This session will focus on recent developments in the area of content innovation in the mobile arena. It will deal with the challenges facing companies in these various sectors as they begin to use mobile technologies as a platform for developing and distributing content. Papers which address this issue are invited.

Please email them to nziv@poly.edu.

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Professor Nina D. Ziv
Email: nziv@poly.edu
Institute for Technology and Enterprise,
Department of Management,
Polytechnic University